There’s a whole world of artificial flavors that any good American can identify. Some of these flavors have nothing whatsoever in common with the natural taste they try to emulate- have you noticed this? Because of repetition- likely during our younger candy eating days- we know well that weird “grape” flavor… the one that looks dark purple but tastes nothing like purple or even green grapes? Then there’s “watermelon”. Pink. It tastes nothing like a slice of watermelon. But we still immediately go “watermelon” when we taste or smell it. Isn’t it incredible?

Can’t Stop The Now...

More To Explore

SOUNDSGOOD WEBZINE: Tread

“Tread”, il nuovo singolo di William Is è un brano Indie Rock melodico e allo stesso tempo tagliente grazie al buon lavoro delle chitarre che

ZONE NIGHTS: Grow Crazy

Con un ritmo muy garage rock, que por momentos, se vuelve un poco punk, Grow Crazy, está listo para darte el empujón que necesitás tener en éste

Why “IS”?

After releasing 16 albums and 13 standalone singles, I permanently closed the lid on the William Steffey catalog. William Steffey’s swansong was the single “Sparkle”,