There’s a whole world of artificial flavors that any good American can identify. Some of these flavors have nothing whatsoever in common with the natural taste they try to emulate- have you noticed this? Because of repetition- likely during our younger candy eating days- we know well that weird “grape” flavor… the one that looks dark purple but tastes nothing like purple or even green grapes? Then there’s “watermelon”. Pink. It tastes nothing like a slice of watermelon. But we still immediately go “watermelon” when we taste or smell it. Isn’t it incredible?

Can’t Stop The Now...

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Indie Criollo: Sparkle

Review of William’s single “Sparkle” from the Ecuadorian blog Indie Criollo.  Sparkle no quiere guardarse nada ante los oídos de quienes están interesados en

RECORDING MAGAZINE: Stop Listening to Worry

Artist: William Is (feat. Deon Malik™) Title: Stop Listening to Worry Genre: Post-Rock Rating: 5/5 Equipment Ableton Live 11 Suite, Universal Audio Apollo Twin MKII, Focusrite Scarlett

Call the Pros

There are drawbacks to being able to do everything on a recording! I started appreciating the concept of collaboration only after the mid-2010’s when I