Marking a thrilling pivot from his extensive 16-album Art Rock catalog, Chicago multimedia artist William Steffey—now reborn as the project William Is—delivers “Brycee Bait,” a punchy 2-minute and 47-second hard rock instrumental that radiates happy, energetic, and undeniably sexy vibes. Driven by a blazing lead guitar, the track strikes a fascinating sonic balance, channeling the gritty, passionate rock echoes of Argentine legends Los Redonditos de Ricota while simultaneously showcasing the soaring, virtuosic flair of Joe Satriani. Originally dropped low-key on Bandcamp, the song’s overwhelmingly positive reception propelled it into an official streaming and radio release, proving that Steffey’s lifelong musical instincts are as sharp as ever. As his first instrumental guitar-focused piece in years, “Brycee Bait” strips away the vocals to let the fiery riffs do the talking, offering a sleek, driving anthem that brilliantly launches the new William Is era into the spotlight with pure, unadulterated rock energy.
